VIV Elegance by Nature

VIV presents an opportunity for IBBC

The beach
has a new tap.

An upmarket open-air beer garden and BBQ on the sand at Nusa Dua, home for the International Beer Beach Club.

An invitation from VIV The Bay Bali · Block A · 2026

What IBBC is

A beer garden where the floor is sand and the
view runs to the Indian Ocean.

Nusa Dua draws some of the highest spending travellers in Asia, yet there is no real home for great beer on the beach. That is the room IBBC is built to fill: an upmarket open-air beer garden and lounge pouring a wide range of international beers, paired with an open-fire BBQ kitchen. Picture a private beachfront villa thrown open for a party, run like the world's biggest backyard BBQ. VIV has the site. You have the brand.

6.95MForeign visitors to Bali, 2025

~5,000Hotel rooms in the Nusa Dua enclave

7,746 m²Block A footprint

Sources: BPS Bali, 2025 foreign arrivals · ITDC, Nusa Dua enclave (19 hotels, ~5,000 rooms) · The Bay Bali site plan.

Why this beach is right for IBBC

Four reasons to plant your flag here.

Permanent flagship

Not a one-week festival. A year-round home on the sand where your brand lives on every table, every tap, every photo.

A captive, affluent crowd

Nineteen resorts and roughly 5,000 rooms ring the enclave, Grand Hyatt, Melia, Westin, Sofitel and St Regis among them, all a short walk from the sand.

No off-season

Nusa Dua ran 76.6% full across 2024, a six-year high, and the Bali luxury segment averaged USD 784 a night. Demand does not take a break.

A content engine

Golden hour on Nusa Dua is built for the feed. Every guest becomes a channel for your brand.

Sources: ITDC, Nusa Dua occupancy 2024 · Horwath HTL Bali Hotel Report 2025, luxury-segment ADR.

The location flex

Nusa Dua. Where Bali keeps its five stars.

The Bay Bali sits on the beachfront inside the ITDC resort enclave, the most guarded and best kept stretch of coast on the island. IBBC takes Block A, steps from the sand, inside a cluster of resorts that already deliver the audience.

19 resorts~5,000 rooms in the ITDC enclave

33,215 m²The Bay Bali estate

Sources: ITDC, Nusa Dua portfolio · The Bay Bali site plan.

Aerial of Nusa Dua showing The Bay and the surrounding resorts

The Bay, ringed by Nusa Dua's resort strip · St Regis, Grand Hyatt, Melia, Westin, Sofitel

The plot: front garden with a mature tree and the existing building behind

The plot today · front garden and mature trees, existing building behind

The site · about 2,000 m²

Mature trees, open sky,
the beach at the edge.

About 2,000 m² of beachfront within Block A. An existing building sits at the back, ready to convert. In front, a garden of grown trees opens straight onto the sand.

B

Building at the back

The existing structure becomes the bar, the BBQ kitchen and the indoor lounge.

G

Garden of trees in front

Grown shade trees over the open-air beer garden and the BBQ lawn.

S

Beach in front, access at the back

Direct beach access for guests at the front; service and parking from the rear.

Who drinks here

The crowd your brand has been chasing.

23%Australia

Bali's number one market, 1.63 million visitors in 2025, and a beer-first crowd.

11%India

The top Asian source market and the fastest growing, around 550,000 in 2024.

7%China

About 448,000 visitors in 2024 and climbing again.

59%Rest of the world

The UK, South Korea, the US, France and Germany round out the top ten.

Share of foreign arrivals to Bali. Source: BPS Bali, 2024 full year and 2025 update.

The experience

One garden, four moods, all day.

International beers on tap, an open-fire BBQ kitchen and a beachfront garden run like a private villa party.

Morning

Slow start

Coffee, breakfast plates and shade under the trees for the early beach crowd.

Afternoon

Long tables

International taps, low-and-slow BBQ platters and the lunch rush from the resorts.

Sunset

Golden hour

The bar fills, the grills fire up, the light turns and the cameras come out.

Night

Live & loud

Music, DJs and festival nights that run into the neighbouring nightclub.

The destination cluster

IBBC is the beer anchor in a full destination.

The Bay Bali is filling with names that pull traffic on their own. IBBC becomes the beer and beach-garden anchor in the middle of it, sharing the same footfall and the same beachfront.

B

Bali Seafood & The Land of Elmare

Block B. Tropical luxury seafood, opening 2026.

C

Siki Japanese, steakhouse & nightclub

Block C. Dining by day, bar and club by night.

D

Le Bleu beach club

Block D. The established beachfront lounge.

E

Open beachfront

Block E. Direct sand and sea frontage.

The partnership

Two sides, one beach club.

VIV brings

The site and the setting

1

Block A at The Bay Bali

A prime beachfront footprint inside the ITDC resort enclave.

2

The destination & footfall

A filling F&B cluster and the resort crowd already on the doorstep.

3

Ground presence

Local structure, the site relationship and the path through opening.

IBBC brings

The brand and the beer

1

The IBBC name

A beer beach club brand guests already recognise and seek out.

2

Beer program & operations

The tap range, the supply partners and the know-how to run it.

3

Community & events

The festival format and the crowd that travels for it.

The structure stays open: a lease, a joint venture or a revenue share, shaped around how IBBC prefers to enter a new market.

Activation surface

Every surface is yours to own.

Taps & the bar back

The pour wall and bar are the first thing every guest sees and shoots.

Tables & parasols

Branded long tables, umbrellas and bean bags across the garden and sand.

Signage & gateway

Entry arch, beach flags and wayfinding through the whole block.

Festivals & tap takeovers

A calendar of beer festivals, launches and themed nights to headline.

Sampling & new releases

Test pours and product launches in front of a fresh crowd daily.

Content & digital

Co-branded social, creator nights and the channels that come with the venue.

Roadmap & the ask

From handshake to first pour.

Now – Q3 2026

Partnership and planning. Lock the IBBC partnership, agree commercial terms, finalise the concept, design and permits.

Q3 2026

Project start. Break ground on Block A; construction and fit-out begin.

Q3 2026 – Q1 2027

The build, around six months. The tap hall, garden and beach terrace take shape.

Q1 2027

Soft launch. Test pours, staff training and the first guests through the gate.

Q2 2027

Grand opening and the first festival on the sand.

The ask

VIV is inviting IBBC to make Block A its flagship on Nusa Dua Beach: a long-term partnership to design, build and run the venue together, open for Q2 2027.

VIVElegance by Nature

VIV × IBBC · let's build it together

Own the
sunset.

The International Beer Beach Club at The Bay Bali, Nusa Dua.

VIV Collectives · ronny@vivcollectives.com The Bay Bali · Block A · Nusa Dua